Why the Most Qualified Person in the Room Keeps Losing the Deal (And the Neuroscience That Fixes It)

Dr. Thomas Trautmann

Published on: 01/06/2026

You are not losing because your product is inferior. You are not losing because your price is wrong. You are not losing because your competitor has better marketing.

Ethical Persuasion

The €47,000 Morning: Why 80% of Executive Underperformance Starts at Home the Night Before

Dr. Thomas Trautmann

Published on: 24/05/2026

There is a number most executives have never calculated. I call it the Cortisol Tax

Ethical Persuasion